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One the best ways to give your own business a boost is to check out your competition. Your competition, even if your business is more popular, can give you a lot of insight to your audience and how you can improve to make your business even more profitable. One way to do that is to…
So many people have said they are going to leave Twitter, or not use Twitter, and that it’s just not relevant anymore for them. But, the truth is, it’s not Twitter that’s the problem, it’s the users that are the problem. There is too much automation. Remember, social media is for engagement, and people who…
Are you frustrated with lackluster social media marketing results? Are your efforts disorganized and sporadic? Do you feel like you have too much to do and too little time? All of these are important reasons to consider working with a social media consultant. Yet the benefits a social media consultant provide extend way beyond saving…
A Social Media Consultant is essentially in charge of the entire social aspect of your company. This a very important position because they will literally direct all of your company’s social interactions. This can range from creating website content to managing a Facebook page or designing twitter hashtag campaigns to setting up Pinterest contests. It…
Social media is an important component in marketing for all types of businesses. It doesn’t matter if a business’s customers are individuals or businesses, social media works very well for marketing to both groups. But, there are some differences in approach, and it’s important to understand the difference between business to business (B2B) marketing versus…
So far we’ve talked about why mobile marketing (MM) is important, the types of mobile marketing you can use, the misconceptions about mobile marketing, how to carry your brand from web to mobile, as well as how to build your mobile mailing list and create mobile friendly emails. Now we are going to talk about…
Social media has made many, many businesses a tidy profit. It is like sending everyone a postcard to keep them up-to-date on the business’s big news. Social media is like talking to a friend. So, when a friend pops up and whispers in their ear that so-in-so company just got in a hot new clothing…
Creating a company page on LinkedIn.com will educate members about your business. They can learn about the products and / or services that you offer as well as job opportunities. Any person who is already a LinkedIn.com member can make a company page. When you create a company page you will be given a way…
Executive and professionals from all walks of life know they need to get on board with having an online presence but the process of establishing their profiles and understanding what platforms and tools to use to build and foster relationships are daunting, that often, they abandon social media or are winging it and don’t consider…
I’m sharing a presentation that offers an overview of the social media landscape, platforms and tools and examples of social media planning and maintenance for women professionals and entrepreneurs. If you provide content in forms of blogging and video, you would benefit from learning where you should have an online presence, and the tools to…