Services

/Services
Services 2017-12-13T00:08:37-08:00

What I believe about social media:

  • Play for the long game – You’re not going to have instant, overnight success. Success takes time and tenacity.
  • Social media is not one size fits all – What works for one company may not work for you.
  • Systems don’t mean cookie cutter – I have developed a discovery system to help determine your audience, goals and strategy. Your answers determine the contents of your system.
  • Social media systems bring results – If you approach your social media marketing with a cohesive strategy, you’ll
  • Don’t be ruled by FOMO – In social media, it’s easy to get distracted by the latest shiny platform. You don’t (and probably shouldn’t) be on every platform.

Services offered:

Maybe you need a combination of services you see below. Contact me and we’ll put together a customer package to fit your needs.

Strategy

[clarity]

We clarify who your audience is, what your goals are, and determine the tactics that will help you reach your audience.

  • Develop an ideal customer persona
  • Learn how to attract and convert your target market
  • Articulate your business goals
  • Determine most effective social media platforms.
  • Develop a content strategy plan
  • Sync messaging across all channels for great impact

The result ⇒

You’ll stop wasting your time and efforts.

Training

[focus]

We’ll create a system for you with the best platforms and take advantage of the automation process.

  • Develop systems to automate, leverage and get more done
  • Create branded social profiles
  • Get training on the platforms that you need
  • Get help hiring people to manage your social if needed

The result ⇒

You’ll have a social media plan of action that you can actually sustain with your available resources.

Analytics

[integration]

We’ll use analytics to tell us what we’re doing right and what we can do to improve your results.

  • We’ll set up a system that effectively measures analytics, goals, KPIs and results
  • Your goal: to stop flying by the seat of your pants and get targeted, measurable results

The result ⇒

You’ll have a social media plan of action that you can actually sustain with your available resources.

The tactics:

Set up profiles

Integrate with platforms and tools

Create social media calendar

Determine day to day activities on all sites

Twitter maintenance

Hashtracking tool

Scheduler for past content

The tactics:

Performance overview:

Twitter:

  • Orientation & navigation
  • Twitter directories
  • Twitter lists
  • Managing followers
  • Language & culture
  • Twitter ads

Facebook

Using the scheduler to post

  • Fan engagement
  • Events calendar
  • FB ads
  • Reading/interpreting FB insights
  • Integration of other apps

LInkedIn:

  • Groups
  • Creating ripple effect

Pinterest

OnlyWire (bookmarking)

Divr.it (content publishing)

OneLoad (video)

Organizing Chrome & Firefox with apps & extensions

iPhone & iPad apps

Hootsuite technical training

Learn how to connect with your audience through targeted advertising on Facebook, Twitter, LinkedIn and more.