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The Best Times of the Year for Email Marketing

By |2020-10-11T02:04:49-07:00October 13th, 2020|Categories: Email Marketing|Tags: , , , , |

People often ask about what is the best time of year for email marketing. However, the answer is never what they expect because like most things marketing, the answer completely depends on the products and/or services you’re promoting plus your [...]

Making Your EBook Stand Out from the Rest

By |2020-09-26T13:02:23-07:00September 28th, 2020|Categories: Ebooks|Tags: , , , , , |

Digital eBooks have changed everything in the publishing world, but it’s not that big of a surprise to online marketers who have been selling their information for years via PDF format. But now, there are many different avenues in which [...]

In the Age of Social Networking – Why Email Marketing Still Works for Online Business

By |2020-07-24T08:51:57-07:00July 24th, 2020|Categories: Email Marketing|Tags: , , , , |

Many people wonder if they still need email marketing now that we have interactive social media. But, there are many reasons that point to why you should still be email marketing, and in fact email marketing is still more effective [...]

Nine Tips to Create Subscriber-Friendly Content 

By |2020-07-21T01:58:33-07:00July 21st, 2020|Categories: Email Marketing|Tags: , , , , |

Many times people subscribe to a mailing list and then immediately unsubscribe. Why do they do that? They do that for a variety of reasons - from not feeling like the content was directed toward them, to feeling like they [...]

How to Make Your Email Messages More Memorable

By |2020-07-13T01:16:44-07:00July 13th, 2020|Categories: Email Marketing|Tags: , , , , |

To create memorable email marketing messages, it’s important to focus on your audience while also aiming to promote your products and/or services in a way that appeals to them. You want them to remember you after they close the email, [...]

Mastering Online Marketing in Easy Steps

By |2020-07-07T23:39:18-07:00July 8th, 2020|Categories: Online Marketing|Tags: , , |

Mastering online marketing doesn't have to be a long and difficult process. In fact, if you properly plan your learning you can master online marketing in record time. Here are five easy steps to mastering online marketing. => Step 1: [...]

What’s the Difference in Owned, Paid, and Earned Marketing Strategy?

By |2020-07-07T08:41:43-07:00July 7th, 2020|Categories: Business|Tags: , , , , |

When you are choosing different marketing strategies to implement when marketing your business, it’s important to understand the choices you have and how they differ. You essentially have three choices when it comes to marketing, namely "owned," "paid" and "earned" [...]

B2B Marketing versus B2C – How Social Media Stacks Up

By |2020-03-20T05:30:10-07:00March 16th, 2020|Categories: Social Media|Tags: , , , , , |

Social media is an important component in marketing for all types of businesses. It doesn't matter if a business's customers are individuals or businesses, social media works very well for marketing to both groups. But, there are some differences in [...]

3 Common Ways Businesses Screw Up Their Social Media Marketing

By |2019-12-11T06:07:30-08:00September 25th, 2019|Categories: Business, Small Business Marketing, Social Media|Tags: , , , , |

Social media has made many, many businesses a tidy profit. It is like sending everyone a postcard to keep them up-to-date on the business’s big news. Social media is like talking to a friend. So, when a friend pops up [...]

Customer Recognition – 4 Tips to Success

By |2017-07-07T03:02:53-07:00July 7th, 2017|Categories: Business, local marketing|Tags: , , , |

How do you reach local customers? That’s a question a lot of businesses are interested in. Many people know how easy it is to reach those out of the area, but how do you target people where you live? This [...]

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