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I’m sharing a presentation that offers an overview of the social media landscape, platforms and tools and examples of social media planning and maintenance for women professionals and entrepreneurs. If you provide content in forms of blogging and video, you would benefit from learning where you should have an online presence, and the tools to…
Many years ago I came across a book at the local bookstore called “The Five Love Languages” and I spent the afternoon reading the book from cover to cover. Today, social media philosophy centers around the love of our customers. This brought me to ask you, “Do you know what the 5 love languages of…
One of the most common reasons for resisting social media marketing is the feeling of overwhelm and confusion. What are your social media woes today? Are you struggling with developing a strategy? Social media management (winging it?), or not sure what and how to measure and monitor? Building a solid social media infrastructure with platforms,…
You have many tool options on the Internet to use for market research. Today you can connect with real people doing awesome thing without even leaving your kitchen table or home office. LinkedIn is a valuable tool to expand your market research beyond what was possible in the past. You can probably connect to almost…
Your brand is everything about you, your professional reputation, online image, offline image, your work style, and how you engage with everyone. To develop a personal brand, consider what do you want someone to think of when they hear your name? What particular skills and talents do you want people to think about? Right now,…
LinkedIn members have the chance to connect with decision makers, conduct research, display their experience, solicit recommendations, establish themselves as experts in their field, and increase their reach. By seeking out the right connections and asking to be introduced to new connections you can benefit yourself and your business exponentially. LinkedIn.com is kind of like…
Welcome back. Hopefully by now you’ve started the process of making your entire online business presence more mobile friendly. Today, I’ll talk about the web analytics that you can use to help you improve your MM campaigns. You know that metrics are important in all marketing matters. This is true for any type of marketing,…
To engage your followers and keep the search engines happy, you absolutely must have social media integrated into your website or blog. Making websites and blogs has never been easier. Especially when you use the WordPress platform. Type “how to build a WordPress website” or “how to make a WordPress blog” into YouTube, and there…
You have seen the blog posts and articles stating it is possible, but can you really put all of your social media tasks on autopilot and still produce quality content and results? There is so much to do … Twitter tweets … Facebook posts … LinkedIn updates … Pinterest pins. And that is just the…
A high profile social media architect is set to take the upcoming Social Media Strategies Summit by storm, with a content rich presentation aimed specifically at SMEs. Taking to the stage at 1:00 pm on February 9th and at 11:45 am on February 11, the founder of Novak Media Group will reveal a wealth of…