Gaining traction in today’s online marketing bullpen is an undertaking for companies large and small. Quality content is the name of the game but reaching the right audience is usually the roughest part of the battle. The content marketing industry is producing quality material day in and day out, and whether said material is reaching its intended audience however is too often left up to chance.
Companies, brands, or individuals with a great following on their social network pages often post content frequently with the hope that it will generate revenue or further follows. This strategy fails to take advantage of paid social amplification, which is for all intents and purposes paid targeting advertising available to you through any of the many social platforms used today.
Take a look at “The Road to Success Through Paid Social Amplification” for a breakdown of how brands are insuring their great content is reaching the right eyes and ears. You’ll receive a succinct breakdown on some of the largest social platforms and how to push your content with each, as well as some tips for what you should be doing to reach your exposure and engagement goals.