What Is Guerilla Marketing? – Explained

By |2020-06-24T00:30:26-07:00June 22nd, 2020|Categories: Marketing|Tags: |

The term “guerrilla marketing” was coined by Jay Conrad Levinson in 1984, the same year he released a book with the same title. The term refers to performing marketing and promotional activities on a low budget. The unconventional tactics are [...]