marketing strategyIt is no secret that people seek out information on the internet. In fact, the internet has revolutionized the way people find information. Many people turn to the internet for their daily dose of news, rather than television or newspapers. A decade ago, publishing companies published huge encyclopedia sets and hired sales people to go door to door in order to sell them. Today, people can turn on the computer and find what they are looking for.

Whether your goal is to sell tangible products, digital products, or increase affiliate commissions, creating information products is a great way to increase traffic to your site.

There are many types of information products to choose from: you can offer a special report, an e-course, audio or a mix of all three. You can sell your information for profit or give it away for free and use it simply as a method for gaining traffic.

A special report is a smaller than an e-book, usually about 10 – 15 pages; these can be written rather quickly and work great as a marketing tool. Think about the things you have to sell, or the items you are an affiliate for. Pick a group of complimentary items and write a special report around them. For instance, if you sell cosmetics, create a special report about quick and easy summer beauty fixes. Advertise your own products within the report.

On the other hand, if you are an affiliate for several items related to babies, create a special report that new parents would find interesting. Plan your content so you can input your affiliate links inside the report. For instance, if you are an affiliate for a company that sells cribs, include a section in your report on how to find the best cribs, and insert your affiliate link in that area.

Simply offer one of these reports as a free gift for subscribing to your newsletter or other mailing list. Your subscribers will love the fact that they are getting something for free, and you will love the fact that your mailing list is growing.

You can also charge a fee for the information you are using to drive traffic to your site. For instance, if you have a website that focuses on helping other people start a home business, you may choose to have a subscription-based newsletter. You can fill this newsletter with affiliate links for various products; endorse your own information products, and various joint ventures.

Another idea is to offer a special report and audio on a subscription basis. Using the example above, if you have a website that focuses on helping others start a home business, you can feature information on time management one month, advertising the next month, hiring a virtual assistant the month following that and so forth. You can interview other home business owners and have a transcript made from your audio file.

People are definitely hungry for information and if you can provide them quality information that answers their questions, you will notice an increase in your traffic (and profits).


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About Ana Lucia Novak: We offer Do It For You, Do It With You, Do It Yourself  social media management services: Social Media Strategy, Set up and implementation, Monitoring and Measurement; Content Publishing and Distribution; Best Practices and Technical Training for professionals, executives, HR, Recruiters,Sales, Marketing, Business Development; Teams and Interns in the B2B, B2C, NonProfits, Finance and Start-up’s.